Donald Norman, “The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution”
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Most technology goes through cycles of development and change in both internal and external complexity. Often, the very first device is simple, but crude. As the device undergoes the early stages of development, its power and efficiency improve, but so does its complexity. As the technology matures, however, simpler, more effective ways of doing things are developed, and the device becomes easier to use, although usually by becoming more complex inside.
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