As more companies see their audiences shift to mobile or begin as mobile-only users, they don’t have a lot of time to make the transition to mobile themselves.
Lot of companies, like Twitter, are using their web to drive traffic to mobile or direct their search traffic to mobile first. One problem though is that companies like Facebook, Zynga, etc. haven’t figured out how to make more money out of their mobile apps.
Couple of years back, mobile was a watered down web client in terms of feature set. However, now mobile is becoming more immersive than web with the experience.
