Flurry redid a similar report they published three years before. It is pretty interesting to see the categories in different quadrants but not surprised at all.
It shouldn’t affect your app but knowing where you are should help you monetize better. If you are publishing a personalization app, it won’t make sense to have in-app subscription. Rather, you would charge for download.
Compared to Flurry’s 2009 analysis, 90-day retention rates have increased from 25% to 35%. Additionally, frequency of use has decreased from 6.7 in 2009 to an average of 3.7 now.