…FB added a handful of delicate tweaks and turns to the site—some you might not have noticed yet.
Kadir's Blog on Everything
Mobile, Consumer Products, Product Management and the Miscellany
Overall nnline advertising share is increasing - Google is still dominant but Facebook is gaining more marketshare. Facebook owned 11% of all online advertising.
Portals are losing business as display advt is flattening. Here is the list of companies that is stealing business away from portals.
I didn’t expect this but then is amplifies why Facebook is scrambling on mobile strategy and the status of their stocks. Also, Twitter generated more ad revenue through mobile devices than web.
Other big story is Pandora generating more revenue than Twitter and Facebook; they are also estimated to make more ad revenue than Twitter and Facebook next year.
With revamped iOS devices, Facebook is already getting more users on their mobile devices; it would be interesting to see whether that translates to higher monitory benefits.
I am digging around to get hold of worldwide mobile revenue and mobile vs web ad revenue split between companies.
Facebook documentation for Graph APIs are bit poor. One that I came across few weeks back was that you could publish pictures by providing a pictures URL.
You can also publish a photo by providing a
urlparam with the photo’s URL.
There is not much documentation after that. If you missed that line, you won’t know - it is not mentioned anywhere else. Posting pictures by providing the URL is a blessing for both the users and the developers.
If you building a cloud service like us, you cannot afford to download the photo from the cloud and upload it to Facebook. It is inefficient and chews up user’s bandwidth. With few pictures, you can probably max out their data for the month. With all the downloading and uploading, at least one of the threads will be working hard and leads to all kinds of lags and instability.
Instead of sending the data, all you have to is to POST with photo’s URL to publish the pictures. Here is an example:
// POST to Graph API endpoint to upload photos$graph_url= "https://graph.facebook.com/". $album_id . "/photos?". "url=" . urlencode($photo_url). "&message=" . urlencode($photo_caption). "&method=POST". "&access_token=" .$access_token;
As a Program Manager / Product Manager, you have to watch out for these things to build better and efficient application. It is a small detail but it would have caused a bad experience for the user. User Experience (UX) is more than UI and IxD.
This is FB Pages not profiles. If you are searching for BMW on Google, it will not show you BMW’s page on FB.
One of the best analysis on why Facebook bought Instagram.
Facebook was scared shitless and knew that for first time in its life it arguably had a competitor that could not only eat its lunch, but also destroy its future prospects. Why? Because Facebook is essentially about photos, and Instagram had found and attacked Facebook’s achilles heel — mobile photo sharing.
It will be interesting to see how Instragram shapes up. Instagram is a community and it has an unique vibe. More than filters it was the community that fueled Instagram’s growth. With Facebook, will there be a change to the vibe and deter its growth? Growth rate shouldn’t matter for Facebook since it would want to keep the focus on Facebook itself.
I am not expecting mass exodus overnight but it will be interesting to watch.
